Big Changes are Expected in the U.S. Health Care Sector in the Year 2020

Healthcare is a vital issue for every American, as it not only changes their course of life but also plays a decisive role in helping people choose a place to live, a job to take, whether to continue with the job or not and it also dominates political debate. Healthcare is a sector where everyone sees a need or must say they should see a need. However, this year in 2020 some changes are likely in the healthcare sector and people need to be aware of these trends.

Price Transparency – Price transparency until now is not helpful to neither provider nor patient, as it is mostly a state-by-state affair. In November 2019, the U.S. Department of Health and Human Services has issued new rules, which can bring aggressive uniformity throughout the country. As per this new rule, it is mandatory for hospitals to make all charges public, right from negotiated fees to the amount they will accept in cash. The information should be in simple language and in an easily searchable format, which is significant in the changing reality in healthcare. In the last decade, there has been a steep rise in the enrollment of high deductible health plans and the medical expenses are the reason behind half of the American consumer debt. The price transparency will certainly give a push to the comparison shopping because people will start comparing the cost of necessary treatment at different medical facilities. Though legal challenges will have an impact on the final rule in 2021 but still it is clear that meaningful price transparency is a policy priority.

Healthcare Websites designed for Consumers – Most of the healthcare websites today are designed keeping in mind the healthcare provider rather than patient, as these are not intuitive to navigate, thereby defeating the objective of seamless navigation. As per a recent digital analysis of 1,400 healthcare provider websites, it was discovered that they lack behind the commercial world. Moreover, they remain in the competition with retail pharmacies and specialty providers in the hope to pick off traditional medicine’s market share. Whereas new disruptive payers, disease-management companies and health retailers have never built websites without focusing on the user’s experience with the site. In contrast to this hospitals and health system’s websites are often built around the needs of healthcare providers. Now consumers of the healthcare sector are likely to judge the quality of their care depending upon the received service experience. Thus, healthcare websites need to adopt these changes and come up with a clean, easy-to-use website to face more competition on its way.

Robotics Transformation – There are a lot of repetitive tasks in health care that have moved many doctors and nurses out of the business for good. Now the health industry is keenly focusing on implementing more intelligent bots to address the tasks of full-time employees. Financial firms and banks have already automated some of their processes with the help of robotics and following their path even healthcare has started to rely upon this technology. healthcare executives in a recent HFMA survey revealed that they are using this technology to improve efficiency. However, the healthcare sector very well knows that buying an intelligent bot is not enough and they need a sound follow-through to obtain success with this new technology. Seeing their interest in robotics it is certain that their hunt for it will increase in the coming years.

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